The promise test
A fast filter for deciding whether the asset is specific enough to earn an email.
Free implementation blueprint
Choose the asset, write the promise, and publish the capture page — in one afternoon, with no design work.
Used by independent teams at
What is inside
A fast filter for deciding whether the asset is specific enough to earn an email.
The exact order for headline, proof, form, and expectation setting.
A thank-you structure that moves the right people toward a conversation.
“The thank-you page booked two discovery calls in the first week. That page used to be a dead end.”
One afternoon. One focused asset. One working capture path.
Get the blueprint